149: Why Competition Doesn’t Matter When it Comes to Your Business
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Have you ever seen a post by one of your competitors where it looks like they’re killing it, and suddenly you feel like your business isn’t growing fast enough? Maybe they just landed a huge client, or they’re launching an offer you’ve been wanting to create yourself. These things can fuel your scarcity mindset, distracting you from making strategic moves in your business and focusing on your unique expertise. In this episode, I’m sharing why your competition does not matter when it comes to your business, and why the “market research” you’re doing might be doing more harm than good.
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In this episode, you’ll learn:
- 0:00 Thoughts that come up around competitors in our industry
- 2:03 Shifting from a scarcity mindset to an abundant mindset
- 4:07 Building your brand and messaging to focus on what sets you apart from the competition
- 5:56 Action steps to minimize comparison to other businesses in your industry