160: You’re Doing Too Much… | Why Having Too Many Services Is Killing Your Profits
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Most entrepreneurs are overachievers, and there’s a phrase we hate to hear when we’re hard at work: “you’re doing too much.” But today I’m not talking about your overall workload (though that’s important to manage, too!). I’m talking about your services and how many different ideal clients you’re targeting with each one. In this episode, I share why focusing on one type of ideal client and getting really good at one core service will supercharge your profitability.
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In this episode, you’ll learn:
- 0:00 How we get caught up in the trap of new ideas
- 3:55 What the four stages of competence show us about doing too much
- 8:01 Finding balance between a big, creative vision and staying focused
- 9:26 How to get focused if you’ve realized you’re doing too much