143: Is Your Message Attracting the Right Clients? | Mastering Your Message & Brand with Kathy Dixon
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Your business logo design, colors, and photoshoots are so fun to plan, but you might be jumping the gun if you don’t start with your messaging. In this episode, I’m interviewing THE expert in messaging and branding (seriously, get your pen and paper ready, this episode is full of gems!), Kathy Dixon. Kathy is the Founder and CEO of Oh Yes Communications, a full-service marketing agency specializing in messaging and branding. Last year, we hired her to run a branding workshop for Young and Co, and the magic that happened in that room was incredible! In this episode, she shares why messaging should come before branding, what business owners get wrong when it comes to branding, and how it supports everything from website copy to internal processes and systems.
Connect with Kathy:
Are you ready to create a high profit business strategy that grows your business, profits, and bank account? Then join my FREE Profit Plan Challenge and I'll walk you through daily trainings and assignments to help you create a profitable, sustainable, and aligned business.
🚀 https://sarahhyoung.com/profitplan
In this episode, we cover:
- 0:00 Kathy’s background in journalism and how it led to the launch of her business
- 6:22 The biggest mistake people make when it comes to their messaging
- 11:46 Why messaging needs to come before branding
- 16:34 How to get clear on your messaging and vision
- 24:43 Troubleshooting the mindset and messaging when we upgrade our offers
- 31:58 Mini case studies of what it looks like to level up your messaging
